License terms
These baseline rights can be modified by adding the extra licensing terms below. You can mix and match these to create a license that defines exactly how you want your work to be used. For example, you may want to release your work under an Attribution license, or you may want to use an Attribution-Non Commercial-Share Alike license. A full list and description of the Creative Commons licenses is provided further down the page.
http://creativecommons.org.au/learn-more/licencesCopyright enforcement
Traditional media formats (such as books) create their own enforcement environment. It can be time consuming and expensive to make copies and almost always involves a loss of quality. If the content is in digital form copying tends to be cheap, fast and maintains the same level of quality. The music industry has seen this first hand with the explosion of file sharing via peer-to-peer networks.
In the digital age territoriality is more difficult to enforce, as the Internet is not bound by the same geography as bookstores and movie theaters. However enforcement of copyright on the Internet is not impossible. If a user downloads material from a territory where they are not entitled to download the material, they are not immune from legal challenge, just because they were able to download it. Publishing companies now can and do serve subpoenas on Internet service provider (ISP) to obtain all relevant information of the offending user.
There are also implications for marketing and promotion of new book titles for example, which increasingly include online components, which audiences in different territories may have immediate access to, prior to the publication being available in that territory. So a book may be launched with an alternate reality game in the US before the book is realized in Australia, making it difficult to manage and measure promotion and release strategies.
http://www.australiacouncil.gov.au/writersguide/copyright_in_new_media_industry
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